How to Integrate Your Gong Account with KrispCall?

Want to capture customer interactions and analyze sales conversations from a single app? The integration of KrispCall with Gong CRM might just be the perfect solution for you to achieve this goal.

This integration offers a solution to enhance customer interactions and drive sales success by syncing contact details, collecting call recordings, and offering call management features through the Gong interface.

But wait, there’s more! Let’s go to know what other features and benefits you can expect to get by integrating your Gong account with KrispCall in this blog.

Features Unlocked by Integrating Gong with KrispCall



By connecting Gong and KrispCall, you'll gain access to a feature set designed to transform your sales communication. Some of them are discussed here:

1. Effortless Click-to-Call



Eliminate the time-consuming hassle of switching between applications. Agents can initiate calls directly from Gong with a single click on any contact card. This expedites call initiation and keeps agents focused on fostering productive conversations with customers.

Please note that in order to enable click-to-call functionality, it’s necessary to install the KrispCall Dialer extension on your browser. You can conveniently locate and install the extension by following this link.

2. Seamless Call Recording and Syncing



All calls made through KrispCall are automatically recorded and synced to the relevant Gong contact record. This creates a centralized repository for every call interaction, fostering easy playback or transcription for future reference. Past discussions are readily available, allowing agents and managers to quickly review previous interactions and identify trends in customer behavior or communication patterns.

3. Bi-Directional Contact Syncing



Maintaining consistent customer information across platforms is essential for personalized service. Gong and KrispCall achieve this through bi-directional syncing. Any updates to contacts in one system are automatically reflected in real-time within the other. This equips agents with a holistic 360-degree view of each customer during calls, providing access to past interactions, notes, emails, and more. Data integrity is ensured through seamless, automatic two-way communication.

4. Powerful Conversation Analytics



Gong's advanced AI technology goes beyond simple call recording. It analyzes call transcripts and recordings to identify key discussion points, including specific keywords, phrases, and sentiment. This empowers sales managers to pinpoint areas where coaching is needed and helps agents identify patterns in successful closing techniques.

Sentiment Analysis: Uncover customer emotions during calls. Gong's AI can detect frustration or satisfaction, allowing agents to adapt their approach and address potential concerns proactively.
Actionable Coaching Insights: Gong surfaces key takeaways from calls, pinpointing areas for improvement and highlighting best practices. Managers can leverage these insights to provide targeted coaching that directly impacts sales success.
Advanced Search Functionality: Easily search through all your sales calls to find specific topics, questions, or objections raised by customers. This empowers agents to learn from past successes and failures, ultimately improving their sales conversations.

Benefits of Integrating Gong with KrispCall



Integrating Gong with KrispCall offers a multitude of benefits for sales teams, including:

1. Boosted Productivity: Automated processes like call recording and AI-powered follow-up suggestions free up agents' time for core tasks, allowing them to focus on building customer relationships and closing deals.
2. Enhanced Coaching Effectiveness: Sales managers gain access to valuable call data and insights, enabling them to tailor coaching programs for individual agents and address specific skill gaps. This leads to a faster ramp-up time for new hires and a more effective sales force overall.
3. Data-Driven Decision Making: Gong equips you with valuable call data and insights. This allows you to make data-driven decisions about your sales strategy, resource allocation, and overall sales effectiveness. You can identify trends in customer behavior, objections, and pain points, allowing you to tailor your sales approach for maximum impact.
4. Improved Customer Satisfaction: By analyzing customer sentiment and identifying areas of frustration during calls, you can proactively address customer concerns and improve overall satisfaction. This leads to increased customer retention and loyalty.
5. Streamlined Onboarding: New hires can get up to speed faster by reviewing past interactions readily available within Gong. This reduces onboarding time and allows new sales reps to start contributing more quickly.

How to Integrate Gong Account with KrispCall?



Step 1: Log in to your KrispCall account and Go to Settings.

Step 2: In the Settings menu, you'll find Integrations under App Settings. Click on it.



Step 3: Clicking this will bring up a list of business tools and CRM software you can integrate with KrispCall. To integrate KrispCall with Gong, click on the Connect → button just below Gong.



Step 4: Clicking on the Connect → button opens a new pop-up window asking you to enter the email ID of the Gong which you want to integrate into KrispCall.



Step 5: After Entering the email ID of the Gong account click the Submit button



Step 6: After clicking the submit button a new page will appear to allow or deny the integration of Gong in KrispCall.



Step 7: After clicking allow the page will be redirected to the KrispCall application and the integration will be successful.

Updated on: 13/06/2024

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